While the Liverpool brand needs no introduction at MIPIM, it must "work harder" to drive greater business activity into the city region, according to the chairman of the delegation's steering group. The area's presence at the international property and investment conference held in Cannes has grown each year since 2013.
At the 2019 event – which will take place from 12-15 March – the delegation will comprise 42 organisations and be driven by the private sector, supported by political leadership and project managed by Marketing Liverpool.
One of the highlights of the programme will be Wednesday morning, when there will be a Liverpool takeover of the Gray d'Albion hotel. Focussing on future opportunities in the city region, there will be presentations and sessions from the LCR Combined Authority, Liverpool City Council, Sciontec Liverpool and Peel Land & Property.
At the Palais itself, Liverpool will be on stand R7.G2. This has been designed by Marketing Liverpool and K2 Architects, and will host 18 events across the three days, as well as being the permanent buzzing hub of the Liverpool delegation.
Sean Beech, chairman of the Liverpool at MIPIM steering group and partner at Deloitte, said: "Each year the strength and breadth of the Liverpool delegation increases and this is reflected in the schedule.
"As is clear when we are in Cannes, the Liverpool brand needs no introduction on the global stage. However, we do need to work harder to drive greater business activity in our city region – and as the private sector, we can help by talking with confidence about our welcoming talent pool, the strength of our local transport connections, our excellent learning institutions and research facilities, and our wonderful cultural heritage."
Steve Rotheram, metro mayor of Liverpool City Region, added: "I am looking forward to leading our city region's delegation so that we can jointly demonstrate the renewed confidence and ambition of our offer to global investors.
"The Liverpool City Region Combined Authority is delivering the transport, digital, skills, housing and energy infrastructure we need to help drive inclusive economic growth and our attendance will pay dividends with increased economic development."