The schedule for Liverpool City Region’s MIPIM campaign has been released ahead of the international property showcase in Cannes next month.
Marketing Liverpool, which project manages the delegation, said that 2019 will see the largest Liverpool effort yet, with 42 organisations signed up.
Central to the Liverpool campaign will be the morning of Wednesday 13 March at the Gray d’Albion hotel, which will see presentations and sessions from the LCR combined authority, Liverpool City Council, Sciontec Liverpool and Peel Land & Property, hosted by Prof. Michael Parkinson.
Within the Palais des Festivals, Liverpool will be in its usual space at stand R7.G2 in the Riviera Hall. The stand has been designed by Marketing Liverpool and K2 Architects, and will host 18 events across three days, also acting as a full-time hub for the Liverpool delegation.
Both Steve Rotheram as metro mayor and city mayor Joe Anderson are scheduled to speak at various events, along with Liverpool’s chief
executive Tony Reeves. Combined authority chief executive Frank Rogers is pencilled in for a Northern Powerhouse Rail session on the UK stand on Tuesday 12 March.
Deloitte partner Sean Beech, who chairs the Liverpool at MIPIM steering group, said: “Each year the strength and breadth of the Liverpool delegation increases, and this is reflected in the schedule. Our new twelve-month programme, encompassing both MIPIM UK and MIPIM Cannes together with our regular events programme in Liverpool, has proven very popular with our partners and associates, and, I believe, has helped to reinforce the real sense of collaboration and teamwork across the delegation.
“As is clear when we are in Cannes, the Liverpool brand needs no introduction on the global stage. However, we do need to work harder to drive greater business activity in our city region – and as the private sector, we can help by talking with confidence about our welcoming talent pool, the strength of our local transport connections, our excellent learning institutions and research facilities, and our wonderful cultural heritage.”